The phrase suggests a specific model of salesmanship, characterised by aggressive techniques, unsubstantiated claims, and a deal with self-promotion over buyer wants. An instance is likely to be a vendor who emphasizes offers that seem exceptionally favorable however include hidden prices or situations, or who depends closely on persuasive methods somewhat than offering correct info.
Such an strategy, whereas doubtlessly producing short-term good points, usually proves detrimental in the long term. It erodes buyer belief, fosters adverse perceptions of the enterprise, and will increase the chance of buyer attrition. Traditionally, this model of salesmanship has been related to intervals of intense competitors or financial downturn, the place the stress to attain gross sales targets is especially excessive. Nonetheless, analysis signifies that transparency and moral practices are more practical in constructing sustainable buyer relationships and long-term profitability.
