The idea entails a culinary promotion the place a selected pizza selection is highlighted for an outlined interval, usually one month. This featured pizza is usually a singular creation, incorporating seasonal components or progressive taste mixtures. For instance, a restaurant may supply a fig and prosciutto pizza because the featured providing through the autumn months.
This advertising technique gives a number of benefits to each the institution and the shopper. For the enterprise, it fosters creativity amongst kitchen employees, encourages repeat visits by providing novelty, and might drive gross sales throughout historically slower durations. Clients profit from the chance to pattern ingenious pizzas, typically at a promotional value, increasing their palate and eating expertise. Traditionally, the sort of promotion has been a profitable methodology for eating places to check new recipes and gauge buyer preferences earlier than completely including gadgets to the menu.
