The phrase refers back to the particular record of choices, specializing in Italian-style pizzas, initially conceived and introduced by a pizza institution named “Joe’s.” It encompasses all out there pizza varieties, their descriptions, and related costs, as initially formulated by the restaurant. This encompasses the choice that defines the institution’s culinary id at its inception.
The importance of such a doc lies in its capacity to determine a model id and convey the restaurant’s culinary imaginative and prescient. It serves as the first communication device between the institution and its clientele, shaping buyer expectations and influencing buying choices. The historic context surrounding its creation typically displays the prevailing culinary tendencies and shopper preferences on the time, making it a helpful artifact in understanding the restaurant’s evolution.