A particular sequence of characters presents a discount within the value of menu objects or different incentives at a selected restaurant chain. For example, one may enter “SAVE15” throughout on-line checkout to obtain 15% off an order.
These alphanumeric strings incentivize patronage, significantly amongst value-conscious shoppers. Traditionally, printed coupons have been the first technique for providing such reductions; nonetheless, with the rise of e-commerce and digital advertising, distinctive codes have turn out to be a dominant technique for monitoring and distributing presents.