The phrase identifies a selected providing: a meals institution named Stan’s offering pizza through the late-night hours. It suggests a service catering to prospects who need pizza after customary enterprise hours. This suggests availability when many related companies are closed.
The attraction of such a service lies in comfort and success of demand throughout non-traditional meal instances. Traditionally, restricted late-night meals choices existed, making a market area of interest for companies keen to increase their working hours. This advantages prospects with unconventional schedules or these looking for late-night sustenance.