The phrase refers back to the presence, or extra precisely, the non-presence, of the rapper Snoop Dogg on the 2017 presidential inauguration of Donald Trump. It gained prominence resulting from Snoop Dogg’s vocal criticism of Trump throughout his marketing campaign and presidency, resulting in hypothesis about whether or not he would attend or help the occasion in any method. His absence turned a notable level of debate inside political and leisure circles.
The importance of this occasion lies in its symbolic illustration of the divide between the leisure business and the Trump administration. Snoop Dogg, like many celebrities, publicly opposed Trumps insurance policies and rhetoric. The distinction between Trump’s supporters and people within the leisure business who overtly dissented highlighted deeper cultural and political tensions inside america. His determination to not attend displays a broader pattern of celebrities utilizing their platforms to precise political viewpoints.