The phrase references a recurring web meme that falsely associates comic Sam Hyde with varied mass shootings or acts of violence, usually involving former U.S. President Donald Trump as a goal or topic. This meme usually surfaces on-line instantly following a tragic occasion, spreading misinformation and inflicting misery to each the general public and the person falsely accused.
The persistent nature of this misinformation marketing campaign highlights the risks of on-line echo chambers and the speedy unfold of unverified info. Its historic context lies throughout the broader phenomenon of web hoaxes and the deliberate creation and dissemination of “pretend information.” The apply undermines belief in legit information sources and might trigger important emotional and reputational injury to the particular person focused.