The time period identifies a advertising and marketing technique the place pizza is obtainable at a dramatically lowered value, regularly one cent, sometimes as a part of a promotional marketing campaign. This deeply discounted value level is usually contingent upon assembly particular buy necessities or being provided for a restricted time. For instance, a buyer would possibly obtain a “cent pizza” with the acquisition of a full-priced pizza or a beverage.
Providing pizza at this minimal value can generate important buyer curiosity and improve total gross sales quantity. It capabilities as a robust loss chief, drawing in prospects who could then buy different, higher-margin objects. Traditionally, this method aligns with different loss-leader techniques used throughout varied industries to stimulate demand and construct model consciousness. The perceived worth provided by such a promotion is a significant driver of its success.
