The phrase identifies a particular negotiation strategy attributed to and popularized by Donald Trump, notably as documented in his e-book. This strategy is characterised by a hard-line stance, leveraging perceived energy, and using ways like exaggeration and unpredictable habits to achieve a bonus in deal-making. A typical instance can be coming into negotiations with an excessive preliminary demand, designed to shift the negotiation vary in a single’s favor.
The importance of this negotiation type lies in its departure from conventional, collaborative strategies. It prioritizes successful, usually on the expense of constructing long-term relationships. Traditionally, this strategy has been each praised for its effectiveness in reaching desired outcomes and criticized for its potential to wreck belief and create adversarial environments. The effectiveness can rely closely on the precise context, the counterpart’s negotiating type, and the relative energy dynamics.