Using the corrugated cardboard container generally used for takeout meals supply as a floor for advertising and marketing communications represents a novel promoting channel. A neighborhood pizzeria may, for instance, characteristic a coupon for a close-by automotive wash on the lid of its containers, reaching a doubtlessly receptive viewers throughout a meal event.
This strategy affords a cheap methodology for companies to attach with shoppers inside a focused geographic space. The promoting placement advantages from a captive viewers throughout consumption, growing the probability of message retention. Traditionally, this type of advertising and marketing has offered native companies, particularly, with an accessible avenue for promotion and model consciousness, typically complementing different, extra conventional promoting methods.
