The reference pinpoints a selected sponsorship association in NASCAR. It identifies the driving force Kevin Harvick, the racing season of 2014, and Hunt Brothers Pizza because the sponsor. This mixture highlights a advertising and marketing technique the place a well known pizza chain partnered with a profitable race automotive driver throughout a selected yr.
Such sponsorships are important for racing groups as they supply obligatory funding for operations, automobile growth, and personnel. For Hunt Brothers Pizza, the affiliation supplied vital model visibility to a big and devoted viewers of NASCAR followers. The 2014 season was significantly noteworthy, as Harvick secured the NASCAR Dash Cup Collection championship that yr, amplifying the sponsor’s publicity.