9+ Geppeto's Pizza Menu Prices & Delicious Deals!


9+ Geppeto's Pizza Menu Prices & Delicious Deals!

The phrase denotes the listing of choices from a particular pizzeria, Geppetto’s. This compilation particulars the assorted pizzas, sides, drinks, and doubtlessly different meals gadgets obtainable for buy at that institution. An instance is a doc or on-line itemizing explicitly titled as such, offering prospects with a complete overview of the restaurant’s choices and related costs.

Such a list serves as a significant communication device. It permits potential patrons to evaluate obtainable choices, contemplate dietary restrictions, and estimate prices previous to ordering. Traditionally, eating places utilized printed variations distributed in-house or through mail. With the appearance of the web, these listings are regularly introduced on web sites and third-party supply platforms, increasing accessibility and attain.

Subsequently, a transparent articulation of the obtainable meals selections is crucial for any meals service enterprise. A well-structured and simply accessible listing can enhance buyer satisfaction, streamline the ordering course of, and in the end contribute to elevated gross sales and model loyalty. Subsequent dialogue will elaborate on these crucial components and different components that contribute to its optimum design and deployment.

1. Pizzeria Choices

The time period “Pizzeria Choices” represents the core subject material of “geppeto’s pizza menu.” It embodies the whole number of pizzas, sides, drinks, and different gadgets a pizzeria makes obtainable to its clientele. A full understanding of those choices is significant for each the enterprise and the patron.

  • Pizza Varieties

    This aspect encompasses the vary of pizza varieties, together with crust kinds (skinny, deep-dish), sauce choices (tomato, pesto), and toppings (meats, greens, cheeses). The variability influences buyer selection and permits the pizzeria to cater to numerous tastes. For instance, a list may embody basic Margherita, Pepperoni, and Vegetarian choices, alongside signature creations. The breadth of those choices instantly shapes buyer notion of the institution.

  • Facet Dishes and Appetizers

    Past pizza, the supply of complementary gadgets equivalent to garlic bread, salads, mozzarella sticks, and wings is essential. These sides typically improve the general order worth and supply options for purchasers looking for lighter meals. The presentation of those choices inside the context of “geppeto’s pizza menu” is as essential as their high quality. Images and attractive descriptions can significantly improve their attraction.

  • Drinks

    A complete drink choice, together with sodas, juices, water, and doubtlessly alcoholic drinks (the place licensed), is a typical element of a pizzeria’s itemizing. Beverage pairings can improve the eating expertise. A well-organized part devoted to those gadgets in geppeto’s pizza menu helps prospects make full meal choices.

  • Desserts

    Dessert choices equivalent to cannoli, tiramisu, or ice cream are regularly included to reinforce the general meal. These add-ons can enhance buyer satisfaction and improve income. The presence of desserts within the listing supplies additional incentive for purchasers to decide on “geppeto’s pizza menu” for a whole meal answer.

These different parts of “Pizzeria Choices” collectively represent the essence of “geppeto’s pizza menu.” The readability, accuracy, and attractiveness with which this stuff are introduced instantly affect buyer choices and contribute to the general success of the pizzeria. A fastidiously curated and well-presented itemizing is subsequently important for attracting and retaining prospects.

2. Pricing Construction

The “Pricing Construction” is an integral factor inside “geppeto’s pizza menu,” instantly impacting buyer notion and buying choices. It displays a pizzeria’s operational prices, revenue margins, and aggressive positioning inside the market. The readability and transparency of the pricing construction inside a menu instantly affect a buyer’s willingness to make a purchase order, and its absence can deter potential orders.

Efficient pricing methods, demonstrably communicated by way of the itemizing, contemplate components equivalent to ingredient prices, labor bills, and overhead. A fundamental pizza, as an illustration, will usually characteristic a lower cost level in comparison with specialty pizzas with premium toppings. Providing numerous sizes permits for tiered pricing, catering to numerous buyer wants and budgetary constraints. Instance: A plain cheese pizza is perhaps priced at $10 for a small, $15 for a medium, and $20 for a big. Additional, strategically pricing sides, appetizers, and drinks can improve the common transaction worth. Bundle offers or promotions clearly communicated within the itemizing (e.g., “Pizza and wings combo for $25”) can incentivize prospects to spend extra.

In conclusion, the pricing technique articulated by way of “geppeto’s pizza menu” just isn’t merely a listing of figures, however a key element of the general enterprise technique. A well-defined and clearly introduced construction fosters buyer belief, displays the perceived worth of the choices, and contributes to sustainable profitability. The worth itemizing itself should steadiness profitability with aggressive pricing to maximise quantity.

3. Ingredient Particulars

The specification of “Ingredient Particulars” inside “geppeto’s pizza menu” is paramount to its efficacy as a consumer-facing doc. It instantly influences buying choices and displays the institution’s dedication to high quality and transparency. Inadequate element can result in buyer dissatisfaction, whereas complete data promotes knowledgeable selections. For instance, itemizing “imported San Marzano tomatoes” versus “tomato sauce” conveys a definite impression of high quality and justifies a doubtlessly increased value level. Equally, specifying “recent mozzarella” versus “mozzarella” signifies a dedication to utilizing premium substances. The direct consequence of omitting such particulars is a diluted model notion and a possible lack of discerning prospects. The presence and readability of those particulars are subsequently essential parts affecting the menu’s influence.

Moreover, offering specific ingredient data addresses dietary considerations and allergy symptoms. Itemizing potential allergens equivalent to gluten, nuts, or dairy is a sensible necessity. This proactively informs prospects with particular dietary restrictions, demonstrating a dedication to their well-being and lowering potential legal responsibility. Think about a menu itemizing that states “Incorporates Gluten” subsequent to an merchandise containing wheat flour, or “Made with Tree Nuts” close to a pesto-based pizza. The absence of such disclosures can have extreme penalties for people with allergy symptoms, leading to opposed well being reactions and authorized ramifications for the institution. From a advertising and marketing perspective, highlighting domestically sourced or natural substances caters to health-conscious customers and provides worth to the general providing. On this state of affairs, the cause-and-effect relationship is evident: detailed ingredient data results in elevated buyer belief and satisfaction, whereas its omission can result in damaging outcomes.

In abstract, the inclusion of complete “Ingredient Particulars” in “geppeto’s pizza menu” extends past a mere itemizing of parts. It features as a crucial communication device that shapes buyer perceptions, mitigates potential well being dangers, and promotes accountable enterprise practices. A well-executed itemizing of those particulars enhances the perceived worth of the merchandise and contributes to the general success of the pizzeria. The continued problem lies in balancing the extent of element with readability, making certain that important data is conveyed in a transparent and concise method, with out overwhelming the client.

4. Sizes Out there

The specification of “Sizes Out there” on “geppeto’s pizza menu” is a crucial issue influencing buyer selection and operational effectivity. It supplies prospects with choices tailor-made to various appetites, group sizes, and budgets. A menu missing clearly outlined measurement choices introduces ambiguity, doubtlessly resulting in buyer dissatisfaction and misplaced gross sales. As an example, contemplate a household of 5; with out a big or extra-large choice, they could go for a competitor providing an appropriate serving measurement, leading to a direct income loss for Geppetto’s. The express articulation of measurement choices empowers prospects and streamlines the ordering course of.

Providing a tiered measurement construction (e.g., small, medium, giant) permits Geppetto’s to seize a broader buyer base and optimize ingredient utilization. Completely different sizes correlate with distinct value factors, contributing to total income administration. For instance, a small pizza caters to particular person diners or young children, whereas a big pizza is designed for sharing amongst a number of people. The scale itemizing have to be unambiguous, ideally accompanied by diameter or serving measurement estimates. Ambiguous measurement descriptions (e.g., “private,” “household”) are open to interpretation and improve the probability of mismatched expectations. Actual-world examples reveal that eating places with well-defined measurement choices usually expertise increased buyer satisfaction and fewer order-related complaints. Moreover, clearly stating the dimensions of every pizza assists in stock administration, stopping shortages or overstocking of particular substances.

In abstract, the “Sizes Out there” part of “geppeto’s pizza menu” represents greater than only a itemizing of dimensions. It’s a strategic factor that instantly impacts buyer satisfaction, income technology, and operational effectivity. A transparent, unambiguous, and strategically applied measurement construction empowers prospects, optimizes useful resource allocation, and contributes to the general success of Geppetto’s. The continued problem lies in balancing the variety of measurement choices with the complexity of stock administration, discovering the optimum equilibrium to maximise profitability and decrease operational overhead.

5. Customization Choices

The provision of “Customization Choices” inside “geppeto’s pizza menu” instantly correlates with buyer satisfaction and gross sales quantity. A menu devoid of such choices limits buyer selection and reduces the pizzeria’s capacity to cater to particular person preferences. The inclusion of customization selections, equivalent to deciding on particular toppings, crust varieties, or sauce variations, empowers prospects to create a pizza tailor-made to their particular person tastes. This fosters a way of possession and enhances the general eating expertise. Think about the state of affairs the place a buyer prefers a gluten-free crust or needs a pizza solely with vegetarian toppings. With out the specific provision for these modifications inside Geppetto’s itemizing, the client might go for a competing institution that accommodates their particular wants. The consequence of this omission is a misplaced sale and potential injury to buyer loyalty.

The sensible utility of “Customization Choices” extends past merely itemizing obtainable toppings. It entails the clear and concise presentation of those choices inside the context of the listing. This consists of offering particulars relating to pricing for extra toppings, outlining any limitations (e.g., most variety of toppings per pizza), and clearly indicating whether or not substitutions are permitted. For instance, a “construct your personal pizza” part of the menu with a per-topping value construction permits prospects to exactly management the associated fee and composition of their meal. Moreover, offering correct descriptions of every topping (e.g., “Italian sausage,” “roasted crimson peppers,” “Kalamata olives”) assists prospects in making knowledgeable choices. Actual-world examples reveal that pizzerias providing sturdy customization choices typically expertise increased common order values, as prospects are extra inclined so as to add extra toppings or improve to premium substances when given the selection. Furthermore, such choices cater to people with dietary restrictions or allergy symptoms, broadening the potential buyer base.

In abstract, the combination of “Customization Choices” into “geppeto’s pizza menu” is a crucial strategic factor. It instantly impacts buyer satisfaction, order worth, and the pizzeria’s capacity to cater to a various clientele. A well-designed and clearly introduced customization framework empowers prospects, promotes knowledgeable decision-making, and contributes to the general success of the institution. The continued problem lies in balancing the breadth of customization choices with the complexity of order achievement, making certain that the method stays environment friendly and minimizes potential errors. The effectiveness of a pizzeria’s providing listing is instantly tied to its capacity to supply choices.

6. Specialty Pizzas

The presence and presentation of “Specialty Pizzas” inside “geppeto’s pizza menu” considerably influence its attraction and profitability. “Specialty Pizzas” function a key differentiator, showcasing culinary creativity and attracting prospects looking for distinctive taste mixtures past customary choices. Their absence limits the menu’s breadth and diminishes its capability to seize market segments curious about adventurous eating experiences. An actual-world instance is a pizzeria that includes a “Mediterranean Pizza” with feta cheese, olives, and sun-dried tomatoes. Its inclusion on the listing can attract prospects particularly looking for Greek or Mediterranean delicacies, thus increasing the restaurant’s potential market. The inclusion of distinctive, high-margin pizza choices is, subsequently, a direct driver of income development.

The efficient integration of “Specialty Pizzas” into “geppeto’s pizza menu” necessitates clear and attractive descriptions. These descriptions should precisely convey the substances, flavors, and total culinary idea behind every pizza. Excessive-quality pictures can be essential. {A photograph} of a visually interesting “Specialty Pizza” can considerably improve its probability of being ordered. Moreover, the menu format ought to prioritize “Specialty Pizzas,” doubtlessly putting them in a distinguished part or highlighting them with visible cues. Think about a state of affairs the place Geppetto’s positions its signature “Gourmand Italian” pizza prominently on its on-line itemizing with an in depth description of its artisanal substances and an expert {photograph}. This strategic placement can demonstrably affect buyer choice and improve the probability of buy.

In abstract, “Specialty Pizzas” are an integral part of a profitable “geppeto’s pizza menu.” Their presence expands buyer selection, enhances the menu’s total attraction, and drives profitability. The important thing to maximizing their influence lies in clear and attractive descriptions, high-quality visible presentation, and strategic placement inside the menu format. The problem resides in balancing the variety of “Specialty Pizza” choices with operational complexity and making certain that every choice is worthwhile and interesting to a adequate buyer base. In the end, a well-curated number of “Specialty Pizzas” is a trademark of a profitable pizzeria.

7. Dietary Info

The inclusion of “Dietary Info” on “geppeto’s pizza menu” is now not merely a courtesy; it’s a sensible necessity and more and more, a authorized requirement in lots of jurisdictions. The absence of related dietary data restricts the menu’s accessibility to a good portion of the inhabitants with particular dietary wants or preferences. As an example, people with celiac illness require specific affirmation relating to the absence of gluten in menu gadgets. Equally, these adhering to vegetarian or vegan diets want clear identification of animal-derived substances. The exclusion of this information results in buyer frustration, potential well being dangers, and in the end, a lack of enterprise to opponents who prioritize transparency. A direct causal relationship exists: omission of “Dietary Info” negatively impacts accessibility and buyer satisfaction.

Sensible implementation of “Dietary Info” on “geppeto’s pizza menu” requires a multi-faceted method. This consists of precisely figuring out and itemizing frequent allergens (gluten, nuts, dairy, soy, and so forth.) for every menu merchandise. Offering choices for gluten-free crusts, vegan cheese substitutes, and clearly labeling vegetarian dishes as such are crucial. Think about a menu the place every pizza description features a listing of potential allergens, or a separate “Dietary Choices” part outlining gluten-free and vegan selections. This demonstrates a dedication to inclusivity and caters to a wider viewers. Actual-world examples illustrate that eating places prioritizing dietary transparency typically domesticate better buyer loyalty and constructive word-of-mouth referrals. Correct and accessible dietary data minimizes the chance of allergic reactions, builds buyer belief, and enhances the general eating expertise.

In abstract, the combination of complete “Dietary Info” into “geppeto’s pizza menu” is paramount. It enhances accessibility, mitigates well being dangers, builds buyer belief, and demonstrates a dedication to accountable enterprise practices. The problem lies in precisely figuring out and clearly speaking this data in a concise and readily comprehensible format. Efficiently addressing this problem transforms the menu from a mere listing of things right into a priceless useful resource for purchasers with numerous dietary wants, solidifying Geppetto’s place as a customer-centric institution. The continued strategy of menu refinement should embody common updates to dietary data, reflecting modifications in substances and preparation strategies.

8. Visible Presentation

The way wherein “geppeto’s pizza menu” is visually introduced instantly influences buyer notion, engagement, and in the end, buying choices. A well-designed menu leverages visible cues to information buyer consideration, spotlight key choices, and create a constructive model impression. Conversely, a poorly designed menu can result in confusion, frustration, and misplaced gross sales.

  • Images High quality and Fashion

    Excessive-quality images of pizzas and different menu gadgets considerably improve their attraction. Skilled pictures showcasing the substances, textures, and colours of every dish can entice prospects and talk a way of high quality. Conversely, low-resolution or poorly lit photographs detract from the menu’s total impression and will deter prospects from ordering. An instance consists of the strategic use of close-up photographs emphasizing melted cheese and recent toppings, making a need for the product. The visible illustration of the meals instantly communicates high quality and a spotlight to element.

  • Structure and Group

    The format and group of “geppeto’s pizza menu” dictates how simply prospects can navigate and find desired gadgets. A transparent and logical construction, with distinct sections for various classes (e.g., appetizers, pizzas, desserts), facilitates environment friendly looking. The usage of visible hierarchy, equivalent to various font sizes and kinds, guides buyer consideration to key gadgets or promotions. An overcrowded or disorganized menu overwhelms prospects, doubtlessly main them to miss interesting choices. The person expertise hinges on the logical association of knowledge. That is to say that strategically positioned photographs and well-structured choices, improve person expertise, making it extra intuitive.

  • Colour Palette and Branding

    The colour palette utilized in “geppeto’s pizza menu” ought to align with Geppetto’s model identification and evoke a desired emotional response. Colours can affect buyer perceptions of style and high quality. For instance, heat colours like crimson and orange can stimulate urge for food, whereas cooler colours like blue and inexperienced might convey a way of freshness. The constant utility of name colours all through the menu reinforces model recognition and creates a cohesive visible expertise. The visible coherence, subsequently, promotes a way of name consistency and professionalism.

  • Typography and Readability

    The selection of fonts and their utility instantly impacts the readability of “geppeto’s pizza menu.” Clear and legible fonts, appropriately sized, be certain that prospects can simply learn the menu content material. The usage of contrasting colours for textual content and background improves readability, notably in dimly lit environments or on digital shows. A menu with overly stylized or difficult-to-read fonts can frustrate prospects and hinder their capacity to make knowledgeable choices. On this state of affairs, readability is paramount to facilitate easy menu navigation.

The weather of visible presentation mentioned encompassing picture high quality, format construction, coloration utilization, and typographic issues collectively dictate the client’s interplay with “geppeto’s pizza menu.” Efficient implementation of those components is essential for conveying professionalism, attractive prospects, and in the end, driving gross sales. The continued process lies in tailoring the visible presentation to attraction to the goal demographic and to mirror the distinctive model identification of Geppetto’s pizzeria. It’s by way of fixed optimization of those parts that buyer satisfaction and elevated profitability might be achieved, as visible components can improve the will for Geppetto’s pizza.

9. Availability (dine-in/takeout)

The express indication of “Availability (dine-in/takeout)” inside “geppeto’s pizza menu” instantly determines its practicality and relevance for potential prospects. A list omitting this important element creates ambiguity, hindering knowledgeable decision-making and doubtlessly diverting prospects to opponents with clearer data. The availability of dine-in, takeout, and doubtlessly supply choices expands the accessibility of Geppettos choices to a wider viewers, catering to numerous buyer preferences and situational wants. With out specifying these choices, potential shoppers might erroneously assume a scarcity of service, resulting in misplaced gross sales and diminished model attain. A hypothetical state of affairs entails a buyer trying to find a close-by pizza restaurant providing takeout providers; if “geppeto’s pizza menu” fails to explicitly state this feature, the client is more likely to overlook the institution, even when it in any other case meets their wants.

The efficient integration of “Availability (dine-in/takeout)” into “geppeto’s pizza menu” requires clear and unambiguous communication. This consists of distinctly indicating which menu gadgets can be found for every service kind, specifying any related limitations (e.g., restricted supply radius, minimal order worth for supply), and offering related contact data (cellphone quantity, web site, deal with). For instance, a menu may characteristic icons denoting dine-in, takeout, and supply choices subsequent to every relevant merchandise, or a devoted part outlining the phrases and circumstances for every service. Sensible utility extends to on-line platforms, the place clear “order now” buttons directing prospects to on-line ordering portals or third-party supply providers are important. Eating places that successfully talk availability choices typically expertise elevated order quantity and improved buyer satisfaction. Moreover, clear communication relating to preparation occasions for takeout orders and dine-in reservations streamlines operations and minimizes buyer wait occasions.

In abstract, specifying “Availability (dine-in/takeout)” just isn’t a mere addition to “geppeto’s pizza menu” however an integral part that instantly influences buyer accessibility, order quantity, and operational effectivity. Clear communication relating to service choices empowers prospects, maximizes market attain, and contributes to the general success of Geppetto’s. The problem lies in persistently updating and precisely reflecting availability data throughout all platforms (printed menus, web sites, third-party supply providers) to make sure a seamless buyer expertise. Continued optimization of this data is essential for Geppettos to take care of a aggressive edge and meet the evolving wants of its buyer base.

Regularly Requested Questions Concerning Geppetto’s Pizza Menu

This part addresses frequent inquiries regarding the composition, utilization, and interpretation of the menu supplied by Geppetto’s Pizza. The next questions and solutions present detailed clarifications to help prospects in making knowledgeable choices.

Query 1: What’s encompassed inside ‘geppeto’s pizza menu’?

The phrase refers back to the full compendium of meals and beverage gadgets supplied by Geppetto’s Pizza. This consists of all pizza variations, facet dishes, appetizers, desserts, and drink choices, together with their corresponding costs and descriptions.

Query 2: How regularly is the ‘geppeto’s pizza menu’ up to date?

The frequency of menu updates varies relying on components equivalent to seasonal ingredient availability, new product introductions, and pricing changes. It is suggested to seek the advice of the newest model obtainable on-line or inquire instantly with the institution to make sure entry to essentially the most present data.

Query 3: Does ‘geppeto’s pizza menu’ present details about allergens?

Whereas efforts are made to supply correct allergen data, it’s essential to confirm instantly with Geppetto’s relating to particular considerations. Ingredient formulations and preparation strategies are topic to vary, and cross-contamination is feasible. People with extreme allergy symptoms ought to train excessive warning and talk their wants clearly to the workers.

Query 4: Are customization choices mirrored within the ‘geppeto’s pizza menu’?

The menu usually lists obtainable customization choices, equivalent to topping choices and crust variations. Nevertheless, the extent of customization could also be restricted. Particular requests must be mentioned with Geppetto’s workers to find out feasibility and any related prices.

Query 5: Is the pricing listed on ‘geppeto’s pizza menu’ inclusive of all relevant taxes and costs?

The pricing displayed usually doesn’t embody relevant taxes or supply charges. These prices are usually added to the ultimate invoice. It’s advisable to verify the overall price earlier than finalizing an order.

Query 6: The place can one entry essentially the most up-to-date model of ‘geppeto’s pizza menu’?

Essentially the most present model of the menu is usually obtainable on Geppetto’s official web site, by way of third-party supply platforms, or instantly on the restaurant location. Inconsistencies might exist between totally different sources; subsequently, verifying instantly with Geppetto’s is advisable for crucial data.

These FAQs purpose to make clear frequent factors of inquiry relating to Geppetto’s Pizza’s menu choices. For particular considerations or detailed data, direct communication with the institution is at all times advisable.

The next part will delve into methods for optimizing the menu’s design and presentation to reinforce buyer satisfaction and drive gross sales.

Optimizing Geppetto’s Pizza Menu

The next factors spotlight essential methods for enhancing the effectiveness of a pizzeria’s meals listing, contributing to improved buyer expertise and elevated income.

Tip 1: Prioritize Readability and Conciseness. Ambiguous descriptions and cluttered layouts detract from the menu’s usability. Every merchandise must be described precisely and succinctly, avoiding extreme jargon or overly elaborate language. A short listing permits for simple studying.

Tip 2: Implement Excessive-High quality Visuals. Skilled images of signature pizzas and key menu gadgets considerably improve their attraction. Visuals should precisely symbolize the dishes and must be well-lit and appetizing. Constant pictures fashion contributes to model recognition.

Tip 3: Strategically Place Excessive-Margin Gadgets. Place higher-profit gadgets in distinguished positions inside the menu, equivalent to close to the highest or in designated call-out bins. Design components, equivalent to contrasting colours or bigger fonts, can draw consideration to those choices.

Tip 4: Supply Customizable Choices. Offering prospects with selections relating to toppings, crusts, and sauces will increase satisfaction and order worth. Clearly articulate customization choices and any related prices.

Tip 5: Present Complete Dietary Info. Explicitly determine allergens and supply choices for gluten-free, vegetarian, and vegan diets. This demonstrates inclusivity and caters to a wider buyer base. Correct labeling is important.

Tip 6: Clearly State Availability Choices. Point out whether or not gadgets can be found for dine-in, takeout, or supply, together with any related charges or restrictions. Streamline the ordering course of by offering clear contact data and on-line ordering hyperlinks.

Tip 7: Commonly Assessment and Replace. Menus must be reviewed and up to date periodically to mirror modifications in pricing, substances, or buyer preferences. Seasonal menu additions can preserve buyer curiosity and generate new income streams.

Implementing these methods enhances the effectiveness of a meals listing, growing buyer engagement, and driving gross sales. A well-designed useful resource features as a significant advertising and marketing device, contributing to the pizzeria’s total success.

The ultimate part summarizes the important thing findings and underscores the importance of a strategically designed menu for any pizzeria.

Conclusion

The previous evaluation has demonstrated the multifaceted significance of “geppeto’s pizza menu” for the success of any pizzeria. From the readability of pricing buildings and the element of ingredient descriptions to the visible presentation and the articulation of availability choices, every factor contributes to the client expertise and impacts buying choices. An incomplete or poorly designed meals itemizing represents a missed alternative to successfully talk worth and cater to buyer wants.

Subsequently, continued consideration have to be given to the continued refinement and optimization of this useful resource. Whereas a menu could seem a static doc, it requires fixed adaptation to mirror altering buyer preferences, market circumstances, and dietary issues. A proactive and strategic method to menu design is important for pizzerias aiming to thrive in a aggressive market, making certain sustained buyer satisfaction and continued profitability. The effectiveness of the menu will mirror the restaurant’s picture.