8+ Order Florina's Wood Fired Pizza & Pasta – Fishkill Menu


8+ Order Florina's Wood Fired Pizza & Pasta - Fishkill Menu

The referenced merchandise signifies a complete itemizing of accessible culinary choices from a selected eating institution. This institution, Florina’s, makes a speciality of wood-fired pizzas and pasta dishes and is situated in Fishkill. The time period acts as a pointer to a doc or useful resource that particulars the number of meals gadgets, their descriptions, and related costs.

Such a useful resource offers important info for potential patrons, enabling them to make knowledgeable choices about their eating selections. It affords transparency and comfort, showcasing the restaurant’s culinary strengths and permitting clients to plan their meals accordingly. The provision of this info could be a vital think about attracting and retaining clientele.

The next dialogue will delve into the specifics of the restaurant’s choices, analyze the menu’s construction and content material, and contemplate the influence of this info on buyer expertise and total enterprise success. Moreover, accessibility and readability can be examined as essential points of the useful resource’s design.

1. Pizzas (Wooden-Fired)

Wooden-fired pizzas symbolize a central and defining element of Florina’s Wooden Fired Pizza & Pasta Fishkill menu. The very presence of “wood-fired pizza” within the restaurant’s title alerts its significance. These pizzas should not merely one merchandise amongst many; they’re a core providing round which the restaurant’s model and culinary identification are constructed. Their preparation in a wood-fired oven imparts a definite taste profile and texture, differentiating them from conventionally baked pizzas. With out this key component, the menu, as an entire, would endure a major alteration in its enchantment and aggressive positioning. As an illustration, a buyer selecting Florina’s over a competitor may achieve this particularly for the wood-fired cooking methodology, anticipating a selected sensory expertise that different strategies can not replicate.

The connection extends past mere branding. The “Pizzas (Wooden-Fired)” part of Florina’s menu will doubtless element quite a lot of pizza choices, every showcasing completely different toppings, cheese combos, and crust preparations, all unified by the wood-fired cooking course of. The influence on the general menu is appreciable; the wood-fired methodology necessitates particular elements and baking occasions, influencing operational logistics and culinary experience. Moreover, the restaurant’s environment and dcor may be designed to enhance the country enchantment of wood-fired cooking, with the oven itself probably serving as a visible point of interest.

In abstract, the inclusion of “Pizzas (Wooden-Fired)” is just not arbitrary; it’s a strategic choice that shapes the restaurant’s identification, menu composition, operational practices, and buyer expectations. Understanding this connection is vital for assessing Florina’s aggressive benefits and the general eating expertise it affords. Any challenges associated to sourcing particular wooden sorts or sustaining oven temperatures instantly have an effect on the standard and consistency of the wood-fired pizzas, thus impacting the success of the core menu merchandise.

2. Pasta (Contemporary, Home-Made)

The inclusion of “Pasta (Contemporary, Home-Made)” inside “Florina’s Wooden Fired Pizza & Pasta Fishkill menu” signifies a dedication to high quality and culinary authenticity that considerably influences the restaurant’s total enchantment. The act of making ready pasta contemporary, in-house, distinguishes Florina’s from institutions relying solely on pre-made or dried pasta, thereby affecting the perceived worth and sensory expertise. This follow displays a dedication to conventional Italian culinary strategies and affords clients a demonstrable level of differentiation. The influence of providing contemporary pasta extends past style; it impacts texture, aroma, and the general impression of the dish, making a notable distinction when in comparison with commercially produced options. For instance, a patron ordering spaghetti carbonara made with contemporary pasta will doubtless expertise a silkier texture and richer taste in comparison with one made with dried pasta, instantly contributing to a extra satisfying and memorable meal.

The choice to function “Pasta (Contemporary, Home-Made)” additionally impacts operational concerns. It necessitates expert workers able to producing pasta constantly and effectively, in addition to the procurement of particular elements akin to high-quality flour and eggs. This dedication might translate to greater ingredient and labor prices, but it surely additionally positions Florina’s as a vacation spot for discerning clients searching for genuine Italian delicacies. Moreover, the provision of contemporary pasta offers culinary flexibility, permitting the cooks to create distinctive and seasonally impressed dishes, including dynamism to the menu. Examples of such dishes may embody truffle-infused tagliatelle throughout the autumn season or a lightweight lemon-basil ravioli in the summertime, demonstrating the flexibility and creativity enabled by in-house pasta manufacturing.

In conclusion, “Pasta (Contemporary, Home-Made)” is just not merely a menu merchandise; it’s a strategic component that reinforces Florina’s culinary identification and distinguishes it from its rivals. It necessitates funding in expert labor and high quality elements however in the end contributes to a higher-quality eating expertise and strengthens buyer loyalty. Challenges in sustaining constant pasta high quality or managing stock can instantly influence buyer satisfaction, emphasizing the significance of rigorous high quality management and environment friendly operational practices. This dedication to contemporary pasta aligns with the general theme of culinary excellence implied by the inclusion of “wood-fired pizza,” making a cohesive and compelling eating proposition.

3. Appetizers (Choice Selection)

The inclusion of “Appetizers (Choice Selection)” inside Florina’s Wooden Fired Pizza & Pasta Fishkill menu is just not merely an addition however a strategic element designed to boost the general eating expertise and drive income. A various appetizer choice offers patrons with choices to start their meal, stimulating their urge for food and setting the tone for the following programs. The cause-and-effect relationship is direct: a well-curated appetizer menu will increase the probability of consumers ordering greater than only a fundamental course, thereby rising the common test dimension. Moreover, appetizers function a buffer whereas fundamental programs are being ready, lowering perceived wait occasions and enhancing buyer satisfaction. Contemplate, for example, an institution that provides a restricted choice of bland appetizers; clients are much less prone to organize them, leading to misplaced income and a probably much less satisfying eating expertise in comparison with Florina’s.

The sensible significance of understanding the connection between appetizers and the broader menu lies in optimizing menu design and culinary technique. A profitable appetizer choice enhances the primary programs, providing contrasting flavors and textures that heighten the enjoyment of the meal. For instance, a lightweight and refreshing bruschetta may pair properly with a heavier, cheese-laden pizza, whereas a spicy arancini may precede a milder pasta dish. Moreover, “choice selection” implies catering to numerous dietary wants and preferences, together with vegetarian, gluten-free, and allergy-conscious choices. This inclusivity expands the restaurant’s potential buyer base and demonstrates a dedication to accommodating particular person wants. Efficient menu engineering, contemplating elements akin to meals price, preparation time, and buyer preferences, is essential for maximizing profitability and minimizing waste.

In abstract, “Appetizers (Choice Selection)” are an integral and strategic component of Florina’s Wooden Fired Pizza & Pasta Fishkill menu. They contribute to enhanced buyer satisfaction, elevated income, and a extra full and pleasing eating expertise. The problem lies in repeatedly evaluating and adapting the appetizer choice to fulfill evolving buyer tastes and dietary developments, making certain that the choices stay related, interesting, and worthwhile. By understanding the connection between appetizers and the general menu, Florina’s can optimize its culinary technique and solidify its place within the aggressive Fishkill eating panorama.

4. Entrees (Meat & Vegetarian)

The presence of “Entrees (Meat & Vegetarian)” on Florina’s Wooden Fired Pizza & Pasta Fishkill menu signifies a deliberate try and broaden the restaurant’s enchantment past its core choices of pizza and pasta. This inclusion caters to a wider vary of dietary preferences and buyer wants, recognizing that not all patrons might want pizza or pasta as their major course. The impact is to place Florina’s as a extra versatile eating vacation spot, able to accommodating numerous culinary tastes. With out these entree choices, Florina’s may probably alienate clients searching for different dishes, limiting its market share. A sensible instance is a household the place some members favor pizza whereas others want a grilled rooster dish or a vegetable-based plate; the provision of entrees ensures that everybody’s wants are met, encouraging the complete group to dine at Florina’s. Understanding this connection underscores the significance of menu diversification as a key technique for enterprise development and buyer retention.

The mixing of meat and vegetarian entrees impacts a number of points of the restaurant’s operations. From a culinary perspective, it necessitates the experience to arrange and current quite a lot of dishes past pizza and pasta, requiring completely different cooking strategies and ingredient sourcing. From a logistical standpoint, it influences stock administration and kitchen house allocation. As an illustration, the kitchen should inventory numerous proteins, greens, and different elements to help the entree choice, which might not be required solely for pizza and pasta preparations. Moreover, cautious consideration have to be paid to cross-contamination prevention, significantly for vegetarian choices, to make sure adherence to dietary restrictions and forestall allergic reactions. This strategic method to menu composition, contemplating operational impacts and potential buyer satisfaction, ensures an environment friendly and accommodating eating expertise.

In conclusion, “Entrees (Meat & Vegetarian)” symbolize a significant element of Florina’s menu, extending the restaurant’s attain to a broader buyer base and enhancing its total enchantment. The problem lies in balancing the added complexity of providing numerous entrees with the operational efficiencies required to take care of profitability and constant high quality. By rigorously curating the entree choice to enhance the core choices and catering to varied dietary wants, Florina’s can solidify its place as a most popular eating selection in Fishkill, NY. The sensible significance is obvious: a various menu results in elevated buyer satisfaction and income potential, supplied that operational concerns are addressed successfully.

5. Drinks (Full Vary)

The time period “Drinks (Full Vary)” on Florina’s Wooden Fired Pizza & Pasta Fishkill menu represents a strategic effort to enhance the meals choices and cater to numerous buyer preferences. A complete beverage choice enhances the general eating expertise and contributes considerably to the restaurant’s income stream. The precise composition of this choice instantly impacts buyer satisfaction and perceived worth.

  • Alcoholic Drinks

    This aspect encompasses quite a lot of alcoholic choices, together with beer (home, imported, and craft), wine (crimson, white, ros, and glowing), and probably cocktails or aperitifs. The choice instantly influences buyer selection and the suitability of pairings with pizza and pasta dishes. For instance, a sturdy crimson wine may complement a hearty meat-filled pasta, whereas a lightweight Italian beer may pair properly with a Margherita pizza. The provision of alcoholic drinks also can enhance the common spend per buyer and influence the restaurant’s total profitability.

  • Non-Alcoholic Drinks

    This consists of a variety of non-alcoholic drinks, akin to sodas, juices, iced tea, espresso, and specialty drinks like Italian sodas or home made lemonade. The presence of numerous non-alcoholic choices ensures that each one clients, together with those that don’t eat alcohol, have appropriate selections. A complete choice displays consideration for varied dietary wants and preferences, enhancing the restaurant’s inclusivity and enchantment to households and numerous demographics.

  • Water Choices

    This aspect, usually missed, consists of each nonetheless and glowing water, probably provided in bottles or on faucet. Offering water choices is a normal follow in respected eating institutions, reflecting a dedication to customer support and hydration. Providing each faucet water (often complimentary) and bottled water (a rechargeable merchandise) permits clients to decide on based mostly on their preferences and price range. The provision of glowing water also can improve the eating expertise, significantly when paired with sure dishes or used as a palate cleanser.

  • Sizzling Drinks

    Sizzling drinks, akin to espresso, tea, and scorching chocolate, contribute to a well-rounded beverage choice, significantly interesting throughout colder months or as an accompaniment to dessert. The standard and number of espresso choices can considerably influence buyer notion, with choices starting from commonplace drip espresso to espresso-based drinks like cappuccinos and lattes. The provision of several types of tea caters to varied preferences and offers a substitute for espresso for many who favor it. Sizzling drinks also can prolong the eating expertise, encouraging clients to linger and order extra gadgets.

These sides of “Drinks (Full Vary)” instantly contribute to the success of Florina’s Wooden Fired Pizza & Pasta Fishkill menu by enhancing the general eating expertise and catering to numerous buyer preferences. The cautious choice and presentation of drinks are integral to creating a whole and satisfying culinary providing. The absence of a complete beverage choice would detract from the eating expertise and probably restrict the restaurant’s income potential.

6. Desserts (Basic Italian)

The inclusion of “Desserts (Basic Italian)” on Florina’s Wooden Fired Pizza & Pasta Fishkill menu is strategically vital, representing greater than a mere afterthought. These desserts function a deliberate extension of the eating expertise, reinforcing the restaurant’s culinary theme and contributing to buyer satisfaction. The impact of providing basic Italian desserts is to offer a cohesive and genuine eating expertise, enhancing the general impression of Florina’s as a purveyor of Italian delicacies. With out these desserts, the menu would really feel incomplete, probably leaving clients with a much less satisfying conclusion to their meal. As an illustration, a buyer who enjoys a pizza and pasta may additionally favor a Tiramisu on the finish. This enhances buyer experiences with the restaurant.

Understanding the connection between “Desserts (Basic Italian)” and the broader menu is essential for optimizing menu design and culinary technique. The choice of desserts ought to complement the previous programs, providing a balanced array of flavors and textures. Basic Italian desserts, akin to cannoli, panna cotta, and gelato, are historically identified for his or her wealthy flavors and easy preparations, aligning properly with the country nature of wood-fired pizza and pasta. Furthermore, the presentation of those desserts performs a vital position in engaging clients; visible enchantment and a spotlight to element are important. Efficient integration of those desserts necessitates correct ingredient sourcing, expert pastry preparation, and interesting menu descriptions. Furthermore, contemplating portion sizes and dietary choices (e.g., gluten-free options) ensures {that a} wider vary of buyer preferences are catered to and that perceived worth is maximized.

In abstract, “Desserts (Basic Italian)” type an integral element of Florina’s menu, contributing to the restaurant’s identification and buyer satisfaction. The choice of basic desserts reinforces the restaurant’s culinary theme, offers a satisfying conclusion to the meal, and influences buyer notion. Challenges might come up in sustaining constant high quality and managing ingredient prices, however the strategic integration of those desserts in the end enhances Florina’s enchantment as a complete eating vacation spot. This understanding is crucial for culinary technique, menu design, and total enterprise success, aligning with the country type of the wooden fired and the home-made pasta.

7. Pricing (Aggressive Evaluation)

The strategic implementation of “Pricing (Aggressive Evaluation)” is vital to the success of Florina’s Wooden Fired Pizza & Pasta Fishkill menu. This evaluation informs pricing choices, making certain competitiveness and profitability inside the native market. The menu costs can not exist in a vacuum; they have to be rigorously calibrated in opposition to these of comparable institutions in Fishkill, NY to draw and retain clients.

  • Identification of Rivals

    The preliminary step entails figuring out direct and oblique rivals inside the Fishkill space. Direct rivals are eating places providing comparable delicacies (Italian, pizza, pasta), whereas oblique rivals might embody institutions with completely different culinary types however overlapping buyer demographics (e.g., gastropubs, household eating places). Correct identification of rivals is crucial for establishing a dependable benchmark for pricing comparisons. Failure to take action might end in misinformed pricing choices that both undervalue or overprice the menu gadgets. As an illustration, if a comparable pizza restaurant affords an identical Margherita pizza for $12, Florina’s wants to think about whether or not their model warrants the next, decrease, or equal value level.

  • Menu Merchandise Comparability

    An in depth comparability of menu gadgets is performed, specializing in comparable dishes provided by rivals. This entails analyzing portion sizes, elements, and preparation strategies to find out a good pricing vary. This aspect extends past easy value comparisons; it necessitates an analysis of the perceived worth provided by every institution. For instance, if Florina’s makes use of higher-quality, regionally sourced elements for its pasta dishes, a barely greater value level could also be justified in comparison with a competitor utilizing commonplace, commercially out there elements. Moreover, this evaluation considers variations in menu descriptions, highlighting distinctive promoting factors and justifying value variations.

  • Price Construction Evaluation

    Understanding the restaurant’s inside price construction is essential for establishing worthwhile pricing. This entails calculating the price of items bought (COGS), labor bills, overhead prices (lease, utilities, and many others.), and desired revenue margins for every menu merchandise. The pricing technique should account for these prices to make sure that the restaurant stays financially viable. For instance, a wood-fired pizza might have greater ingredient prices and labor necessities in comparison with a normal pasta dish, necessitating the next value level to attain the identical revenue margin. Ignoring the fee construction can result in underpricing, leading to losses, or overpricing, probably deterring clients.

  • Market Analysis and Buyer Notion

    Complementing the aggressive and price analyses, market analysis and buyer suggestions play a significant position in shaping pricing choices. Surveys, critiques, and different types of suggestions can present insights into buyer notion of worth and willingness to pay. The notion of worth should align with the worth for optimum gross sales. Pricing adjustments must be gradual and accompanied by clear explanations to take care of buyer belief. A adverse instance can be drastically rising costs with out justification, which may result in a lack of loyal clients and adverse critiques.

These sides of “Pricing (Aggressive Evaluation)” are interconnected and important for growing a profitable pricing technique for Florina’s Wooden Fired Pizza & Pasta Fishkill menu. The outcome influences the restaurant’s profitability, competitiveness, and total model picture. Efficient implementation of those methods allows Florina’s to navigate the aggressive panorama and obtain sustainable success within the Fishkill eating market.

8. Location (Fishkill, NY)

The geographic designation “Location (Fishkill, NY)” is inextricably linked to the success and relevance of “florina’s wooden fired pizza & pasta fishkill menu.” The restaurant’s menu is just not a common doc however a selected providing tailor-made to the demographics, culinary preferences, and financial situations of Fishkill, New York. The placement dictates, to a major diploma, the shopper base, the aggressive panorama, and the sourcing of elements. For instance, a menu that resonates in a densely populated city middle might fail to draw clients in a smaller suburban city like Fishkill. The area people’s earnings ranges, dietary habits, and propensity to dine out instantly affect menu pricing, merchandise choice, and promotional methods. If Florina’s had been situated in Manhattan, for example, the menu’s pricing construction would doubtless be considerably completely different as a result of greater working prices and a unique buyer base with various earnings ranges.

Moreover, the particular location inside Fishkill, NY influences menu choices. Proximity to residential areas versus business zones, visibility from main thoroughfares, and the presence of close by companies all influence buyer site visitors. A location close to a well-liked buying middle may profit from elevated foot site visitors, necessitating a menu with faster service choices. Conversely, a extra secluded location may require a menu that emphasizes vacation spot eating, encouraging clients to journey particularly to the restaurant. The provision of native suppliers inside Fishkill or the encompassing Hudson Valley area additionally impacts menu choices and ingredient high quality. If entry to contemporary, regionally sourced produce is available, Florina’s might function seasonal dishes highlighting these elements, interesting to clients who worth farm-to-table eating. The restaurant’s setting, whether or not it is a historic constructing or a contemporary strip mall location, provides one other issue that should align with the manufacturers persona.

In conclusion, the “Location (Fishkill, NY)” is just not merely an handle however a foundational component that shapes the complete idea of “florina’s wooden fired pizza & pasta fishkill menu.” This geographic context dictates buyer expectations, aggressive pressures, and operational concerns, necessitating a menu that’s particularly tailor-made to the native atmosphere. Challenges come up in adapting the menu to altering demographics or financial situations inside Fishkill, requiring ongoing market evaluation and a willingness to regulate choices accordingly. Understanding this important connection is paramount for making certain the restaurant’s long-term viability and relevance inside the group of Fishkill, NY, requiring a mix of culinary artistry and native market consciousness.

Ceaselessly Requested Questions Concerning Florina’s Wooden Fired Pizza & Pasta Fishkill Menu

This part addresses frequent inquiries pertaining to the menu choices, operational practices, and total eating expertise at Florina’s Wooden Fired Pizza & Pasta in Fishkill, NY. The target is to offer clear and concise info to boost understanding and handle buyer expectations.

Query 1: Does Florina’s provide gluten-free choices on its Wooden Fired Pizza & Pasta menu?

Florina’s offers gluten-free pizza crust instead for patrons with gluten sensitivities or dietary restrictions. The provision of gluten-free pasta is topic to day by day preparation and ingredient availability; affirmation with restaurant workers is suggested previous to ordering.

Query 2: What’s the sourcing coverage for elements utilized in Florina’s Wooden Fired Pizza & Pasta dishes?

Florina’s prioritizes regionally sourced and seasonal elements each time possible. The restaurant collaborates with regional farms and suppliers to make sure freshness and high quality. Particular particulars relating to ingredient origins might be obtained from the restaurant’s administration.

Query 3: Are reservations required at Florina’s, and what’s the coverage for big teams?

Reservations are really helpful, significantly throughout peak eating hours and on weekends. For teams exceeding six people, advance reservations are strongly inspired to make sure satisfactory seating preparations and environment friendly service. The restaurant administration can present info on group eating choices and customised menus.

Query 4: Does Florina’s accommodate dietary restrictions past gluten-free, akin to vegetarian or vegan choices?

Florina’s affords a choice of vegetarian entrees and pasta dishes. Vegan choices are restricted however could also be accommodated upon request, relying on ingredient availability. Patrons with particular dietary wants are suggested to tell the restaurant workers when putting their order to permit for acceptable changes.

Query 5: What’s the typical value vary for entrees on Florina’s Wooden Fired Pizza & Pasta menu?

Entree costs at Florina’s typically vary from $18 to $35, relying on the elements, preparation complexity, and portion dimension. Particular value info is out there on the restaurant’s official menu, accessible on-line or on the institution.

Query 6: Does Florina’s provide take-out or supply providers for its Wooden Fired Pizza & Pasta menu gadgets?

Florina’s offers take-out providers for all menu gadgets. Supply providers could also be out there by third-party suppliers or instantly from the restaurant inside a restricted radius of the Fishkill location. Contact the restaurant instantly or seek the advice of its web site for present supply choices and repair areas.

This FAQ part offers important info relating to Florina’s choices and insurance policies. For additional inquiries, direct communication with the restaurant is inspired to make sure correct and up-to-date info.

The next dialogue will discover potential future developments and expansions associated to Florina’s culinary choices and enterprise operations.

Navigating Florina’s Wooden Fired Pizza & Pasta Fishkill Menu

This part offers steerage on maximizing the eating expertise at Florina’s Wooden Fired Pizza & Pasta in Fishkill, NY, with a deal with menu consciousness and strategic ordering.

Tip 1: Prioritize Wooden-Fired Specialties: Given the restaurant’s title, prioritize the wood-fired pizzas. The distinctive taste profile imparted by the wood-fired oven distinguishes these pizzas from conventionally baked options.

Tip 2: Discover Contemporary Pasta Choices: Inquire in regards to the day by day choice of contemporary, house-made pasta. These choices usually showcase seasonal elements and provide a superior texture and taste in comparison with commonplace dried pasta.

Tip 3: Inquire About Every day Specials: Request info relating to day by day specials, which can embody limited-time menu gadgets or seasonal dishes not listed on the usual menu. This will present entry to distinctive culinary creations.

Tip 4: Strategize Appetizer Choice: Select appetizers that complement the deliberate fundamental programs, contemplating taste profiles and textures. Lighter appetizers can put together the palate for richer fundamental dishes, whereas contrasting flavors can improve the general eating expertise.

Tip 5: Be Aware of Pricing Transparency: Overview the menu costs rigorously, evaluating prices throughout comparable gadgets. Understanding the pricing construction ensures knowledgeable decision-making and avoids sudden costs.

Tip 6: Affirm Gluten-Free Availability: If dietary restrictions are an element, verify the provision of gluten-free choices, significantly pasta, with restaurant workers previous to putting an order. Cross-contamination protocols also needs to be clarified.

Tip 7: Contemplate Beverage Pairings: Inquire about really helpful beverage pairings for particular dishes. The workers’s experience can improve the meal by suggesting complementary wines, beers, or non-alcoholic choices.

Efficient navigation of Florina’s Wooden Fired Pizza & Pasta Fishkill menu requires consciousness of culinary specialties, pricing concerns, and dietary choices. Proactive communication with restaurant workers is essential for optimizing the eating expertise.

The next discourse will summarize the core points of Florina’s Wooden Fired Pizza & Pasta Fishkill menu and its influence on buyer satisfaction and restaurant operations.

Conclusion

The previous evaluation has dissected “florina’s wooden fired pizza & pasta fishkill menu,” revealing its multifaceted nature as a strategic device for buyer engagement and operational effectivity. Key parts wood-fired pizzas, contemporary pasta, numerous appetizers, entrees catering to varied dietary wants, a full vary of drinks, and basic Italian desserts collectively contribute to the restaurant’s identification and enchantment. Pricing, knowledgeable by aggressive evaluation and price construction, is a vital think about attracting clients and making certain profitability. The placement in Fishkill, NY dictates the target market and influences menu diversifications to native preferences.

The success of “florina’s wooden fired pizza & pasta fishkill menu” hinges on its continued relevance and adaptableness. Ongoing market evaluation, buyer suggestions integration, and a dedication to culinary excellence are important for sustaining a aggressive edge. The menu is just not a static entity however a dynamic instrument that should evolve to fulfill altering buyer expectations and market calls for. Finally, it defines Florina’s place inside the Fishkill eating panorama, shaping each buyer perceptions and the restaurant’s long-term viability, influencing choices made based mostly on location, aggressive environment, and prices.