The conjunction of a fast-food chain and a luxurious watch model appears incongruous, but it represents a selected, historic worker incentive. It refers to Rolex watches, custom-made with the Domino’s Pizza brand, awarded to long-serving workers and franchise homeowners who reached important gross sales milestones. These timepieces are usually not formally endorsed or manufactured by Rolex in collaboration with Domino’s, however relatively have been bought by Domino’s and subsequently branded.
These custom-made watches served as recognition for excellent efficiency and dedication throughout the Domino’s Pizza group. The watches’ perceived worth prolonged past their useful function, appearing as a standing image and tangible illustration of feat throughout the firm. This follow offers a singular case examine in company reward techniques and the utilization of luxurious objects as motivators. The historical past of this incentive program gives perception into the worker relations methods of a distinguished fast-food enterprise.
The existence of those branded Rolex watches raises questions concerning the secondary market valuation of custom-made luxurious items, the impression of company branding on high-end objects, and the general effectiveness of such unconventional worker incentive packages. The next sections will discover these and associated subjects in better element, analyzing the impression of this uncommon pairing on each the horological and company landscapes.
1. Worker Incentive Program
The “Domino’s Pizza Rolex” is essentially a manifestation of an worker incentive program. The connection lies in causality: the motivation program is the direct reason behind the existence of those branded timepieces. Domino’s Pizza applied this program to reward long-serving workers and franchise homeowners who met particular gross sales or efficiency targets. The “Domino’s Pizza Rolex” served as a tangible and extremely fascinating award for individuals who demonstrably contributed to the corporate’s success. This particular program underscores the strategic use of luxurious objects as a motivator inside a company construction. An actual-life instance can be a franchise proprietor exceeding a sure gross sales threshold, thereby qualifying for the Rolex watch, solidifying their dedication to the model and fostering a aggressive setting amongst franchisees.
The significance of the “Worker Incentive Program” is paramount when analyzing the “Domino’s Pizza Rolex.” With out this system, these timepieces wouldn’t exist. This system’s effectiveness hinges on the perceived worth of the reward. Selecting a Rolex watch, a logo of luxurious and achievement, was a deliberate choice to incentivize workers to try for excellence. Understanding this connection permits for the sensible software of incentive technique evaluation. Corporations can consider the return on funding of utilizing high-value rewards versus different types of compensation or recognition. By analyzing the Domino’s program, companies can decide the potential impression of luxurious incentives on worker motivation and efficiency.
In abstract, the “Domino’s Pizza Rolex” is inextricably linked to the “Worker Incentive Program” that birthed it. This system’s design and implementation have been pivotal in creating each the reward and the related motivational impression. Challenges come up when evaluating the moral implications of utilizing luxurious items as incentives, in addition to the potential for unintended penalties resembling fostering unhealthy competitors. Regardless of these challenges, the Domino’s Rolex program gives a precious case examine within the complexities of worker motivation and the utilization of name affiliation inside a company reward construction.
2. Franchise Proprietor Recognition
The idea of Franchise Proprietor Recognition, when linked to the “Domino’s Pizza Rolex,” highlights the company’s methodology of acknowledging and rewarding its top-performing franchise operators. The Rolex watch, custom-made with the corporate’s brand, served as a tangible and prestigious image of feat, recognizing the dedication and success of those particular person enterprise homeowners.
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Efficiency-Based mostly Rewards
The Domino’s Rolex was awarded based mostly on particular efficiency metrics, resembling gross sales quantity, retailer progress, or operational excellence. This technique linked recognition on to measurable achievements, incentivizing franchise homeowners to try for increased ranges of success. This method ensures that recognition is tied to tangible outcomes, reinforcing desired behaviors and enterprise outcomes.
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Standing Image and Motivation
Proudly owning a Rolex watch, whatever the Domino’s branding, carries a sure status. Awarding these watches acted as a strong motivator for franchise homeowners, offering a logo of their success throughout the Domino’s system. The watch turned a visual illustration of their onerous work and dedication, fostering a way of pleasure and accomplishment. The need to attain this recognition might drive elevated effort and dedication.
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Model Loyalty and Engagement
The “Domino’s Pizza Rolex” fostered a stronger connection between the franchise proprietor and the guardian company. By associating their private achievement with the Domino’s model, the corporate bolstered loyalty and inspired ongoing engagement. The custom-made watch served as a continuing reminder of their affiliation and success throughout the system, additional solidifying their dedication to the model.
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Public Acknowledgment of Success
Whereas not at all times publicly displayed, the awarding of a Domino’s Rolex typically served as an off-the-cuff sign of a franchise proprietor’s success throughout the firm community. This recognition, even inside a closed circle, might improve the proprietor’s status and credibility amongst their friends. It not directly acknowledges their enterprise acumen and serves as a testomony to their potential to thrive throughout the franchise mannequin. This recognition can create a optimistic ripple impact throughout the franchisee neighborhood, inspiring others to try for comparable success.
Using the “Domino’s Pizza Rolex” as a software for Franchise Proprietor Recognition illustrates the significance of incentivizing and rewarding high-performing people inside a franchise system. This system not solely acknowledged previous achievements but in addition aimed to inspire future success, reinforce model loyalty, and foster a way of neighborhood and wholesome competitors amongst franchisees. The worth proposition prolonged past the financial value of the watch, encompassing the psychological and emotional advantages related to recognition and achievement.
3. Rolex Oyster Perpetual
The “Domino’s Pizza Rolex” is sort of at all times based mostly on the Rolex Oyster Perpetual mannequin, particularly the Air-King or Date variant. The Oyster Perpetual designation signifies that the watch options Rolex’s waterproof Oyster case and a self-winding (perpetual) motion. This can be a crucial connection as a result of it signifies the inherent high quality and acknowledged model status that Domino’s sought to leverage for its incentive program. The collection of the Oyster Perpetual mannequin as the muse offered the standing and inherent desirability that contributed considerably to the award’s perceived worth.
The Rolex Oyster Perpetual, identified for its robustness and timeless design, was chosen as an acceptable canvas upon which the Domino’s branding may very well be utilized. For instance, a Domino’s franchise proprietor receiving a Rolex Air-King Oyster Perpetual understands they’re being awarded a high-quality timepiece from a revered Swiss watchmaker. The next addition of the Dominos Pizza brand, usually discovered on the dial or bracelet, essentially alters the piece from a typical manufacturing Rolex. The sensible impression of this understanding is that any dialogue concerning the worth or significance of a “Domino’s Pizza Rolex” essentially entails contemplating the underlying high quality and heritage of the Oyster Perpetual line.
In conclusion, the Rolex Oyster Perpetual serves because the foundational factor of the “Domino’s Pizza Rolex.” The selection of this particular mannequin was not arbitrary; it mirrored a deliberate choice to affiliate Domino’s Pizza with a model synonymous with high quality, reliability, and enduring worth. Whereas the custom-made branding introduces a singular factor that may affect collectibility, the inherent traits of the Oyster Perpetual stay integral to understanding the whole bundle. Challenges come up when appraising the impression of the branding on the unique worth proposition of the watch, however the understanding of this connection is central to greedy the whole historical past and worth dynamics related to this specific kind of custom-made timepiece.
4. Domino’s Emblem Customization
Domino’s Emblem Customization is the defining attribute that transforms a typical Rolex watch into what is called the “Domino’s Pizza Rolex.” It signifies the deliberate act of imprinting the Domino’s Pizza model id onto a luxurious timepiece, essentially altering its inherent worth proposition and enchantment.
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Dial Modification
The most typical type of customization entails including the Domino’s Pizza brand, typically the older model that includes the corporate’s title flanking the domino tiles, instantly onto the watch dial. This placement instantly and completely manufacturers the timepiece, visually associating it with the fast-food chain. As an example, a Rolex Air-King may need the brand positioned above the 6 o’clock marker, changing or supplementing the unique textual content. This alteration impacts the watch’s perceived worth amongst collectors, because it deviates from the unique manufacturing unit design and is a everlasting aesthetic alteration. The diploma of impression on worth varies relying on the watch collector and the alteration of dial.
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Bracelet Engraving or Addition
One other methodology of customization entails engraving the Domino’s brand onto the bracelet, sometimes on one of many hyperlinks. In some cases, customized bracelets that includes the Domino’s brand have been added to the watch. For instance, a jubilee bracelet may need a number of hyperlinks changed with hyperlinks bearing the Domino’s emblem. Whereas much less visually distinguished than dial modifications, this type of branding nonetheless establishes the watch’s connection to Domino’s. This type of customization is extra detachable in comparison with the Dial modification.
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Case Again Engraving
Engraving the case again with the Domino’s brand or a selected message of recognition was additionally utilized. This method offered a extra refined type of branding, seen solely when the watch is eliminated and turned over. For instance, the case again may characteristic the worker’s title alongside the Domino’s brand and the yr of the award. This understated customization retains a level of the watch’s authentic aesthetic whereas nonetheless acknowledging its function as an incentive.
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Documentation and Provenance
Whereas not a bodily customization, the accompanying documentation, resembling the unique field and papers, offers crucial provenance for a “Domino’s Pizza Rolex.” Documentation serves as proof of the watch’s authenticity and its origin as an worker reward. If the unique paperwork included specific point out of the Domino’s award, it considerably will increase the watch’s enchantment to collectors enthusiastic about its distinctive historical past. Any such documentation enhances the worth and confirms the authenticity of the timepiece.
The Domino’s Emblem Customization is the factor that distinguishes a typical Rolex from a “Domino’s Pizza Rolex.” The character, placement, and extent of the customization instantly affect the timepiece’s worth and desirability amongst collectors. It transforms the watch from a luxurious merchandise into a bit of company memorabilia, introducing distinctive dynamics throughout the secondary market. The addition of the brand alters the worth proposition considerably, because it appeals to a distinct segment market enthusiastic about each luxurious watches and company historical past. Additional investigation of secondary market influences continues to be of curiosity.
5. Secondary Market Valuation
The secondary market valuation of a “Domino’s Pizza Rolex” is considerably influenced by its distinctive traits as a custom-made luxurious merchandise. The presence of the Domino’s Pizza brand, whereas probably detracting from the worth for conventional Rolex collectors, introduces a brand new dimension that appeals to a distinct segment market enthusiastic about company memorabilia or distinctive historic artifacts. The valuation course of, due to this fact, diverges from that of ordinary Rolex fashions. For instance, a Rolex Air-King in pristine situation may fetch a sure worth on the secondary market. Nonetheless, a equally conditioned Air-King with the Domino’s brand on the dial will probably have a distinct worth level, depending on the demand from this specialised collector base. This market section will typically prioritize the branding and related historical past over the traditional enchantment of a non-customized Rolex. The significance of “Secondary Market Valuation” stems from its potential to quantify this deviation and to disclose the impression of customization on the perceived value of the watch.
Additional evaluation requires consideration of a number of elements. The situation of the watch, the rarity of the particular Domino’s Pizza brand design, and the presence of authentic documentation considerably impression its worth. As an example, a “Domino’s Pizza Rolex” accompanied by its authentic field and papers, explicitly referencing the award, would command a better worth than one missing such documentation. Furthermore, the perceived historic significance of the watch, resembling its affiliation with a selected franchisee or a specific milestone inside Domino’s historical past, can affect its desirability and, consequently, its market worth. In sensible software, people contemplating buying or promoting a “Domino’s Pizza Rolex” ought to search knowledgeable appraisal from respected watch sellers who perceive the nuances of the secondary market and the complexities of valuing custom-made luxurious objects.
In conclusion, the secondary market valuation of a “Domino’s Pizza Rolex” is a posh course of formed by the interaction of the watch’s inherent qualities as a Rolex and the impression of the Domino’s Pizza customization. Precisely assessing its worth requires a nuanced understanding of the specialised collector base and the historic context of the motivation program. Challenges come up from the restricted availability of comparable gross sales information and the subjective nature of valuing company memorabilia. Regardless of these challenges, understanding these dynamics is essential for each collectors and sellers looking for to navigate this area of interest market successfully.
6. Company Branding Impression
The “Domino’s Pizza Rolex” serves as a tangible instance of the complexities inherent in company branding technique. Putting a company brand on a luxurious merchandise carries each potential advantages and important dangers, impacting model notion and long-term fairness.
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Model Affiliation and Notion
The act of associating a fast-food model with a luxurious watch model generates a selected notion. The intent is to raise the Domino’s model by linking it with the status and high quality of Rolex. Nonetheless, the effectiveness of this affiliation is debatable. Some could view it as diluting the posh model, whereas others may see it as an revolutionary methodology of worker recognition. The end result will depend on the target market and the general model picture that the company seeks to domesticate. An instance is the distinction of the on a regular basis nature of Domino’s with the aspirational standing of a Rolex. This juxtaposition may create dissonance or, alternatively, a way of approachable luxurious.
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Goal Viewers and Model Alignment
The success of such branding efforts depends on whether or not the target market perceives the affiliation positively. On this case, the preliminary target market was Domino’s workers and franchise homeowners. The Rolex served as an incentive, and the branding was supposed to strengthen their loyalty and dedication. Whether or not the affiliation resonates positively with exterior shoppers is one other matter. If the objective is to broaden model enchantment, the technique could show much less efficient, probably alienating shoppers who affiliate Rolex with exclusivity and high-end craftsmanship. The long-term implications require cautious consideration of name alignment and viewers notion.
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Model Dilution and Worth Erosion
One potential danger is that inserting the Domino’s brand on a Rolex watch diminishes the perceived worth of the Rolex model itself. Luxurious manufacturers thrive on exclusivity and shortage. Over-branding or associating with mass-market entities can erode this perceived worth. The customized “Domino’s Pizza Rolex” watch can impression model notion. For instance, whereas including the company brand can elevate the affiliation, it might make it much less engaging for conventional luxurious watch collectors.
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Lengthy-Time period Model Fairness and Memorabilia
The long-term impression of this branding technique on the general model fairness of each Domino’s and Rolex is a key consideration. Whereas the preliminary incentive program may need achieved its objectives, the lasting results are much less clear. The “Domino’s Pizza Rolex” has change into a singular piece of company memorabilia, sparking curiosity and dialogue. Nonetheless, whether or not this interprets right into a web optimistic impression on both model’s long-term fairness is a topic of ongoing debate. As an example, as time passes, these branded watches could achieve worth as historic artifacts, however that does not essentially imply they strengthen the core manufacturers.
The “Domino’s Pizza Rolex” offers a compelling case examine within the complexities of company branding. It illustrates that the act of associating a model with one other, significantly throughout completely different market segments, carries each alternatives and dangers. Understanding the nuances of name notion, target market alignment, and potential model dilution is essential for corporations looking for to leverage such methods successfully. It stands to purpose that the distinctive intersection of quick meals and horology makes for an fascinating intersection. Moreover, any case examine of this sort is necessary available in the market to supply data to the shoppers about model administration.
7. Efficiency-Based mostly Award
The “Domino’s Pizza Rolex” materialized as a direct consequence of a performance-based award system applied by Domino’s Pizza. The watches have been particularly bestowed upon workers and franchise homeowners who surpassed predetermined benchmarks, typically associated to gross sales figures, operational effectivity, or tenure throughout the firm. The watches served not merely as items however as public and tangible acknowledgements of quantifiable achievement. The inducement program’s collection of a Rolex, a universally acknowledged image of success and affluence, was designed to incentivize superior efficiency and foster a tradition of competitors and achievement throughout the Domino’s group. As an example, a franchise proprietor exceeding annual gross sales targets by a major margin may obtain a custom-made Rolex, thereby cementing their standing as a high performer and offering a visual reward for his or her efforts.
The significance of the “Efficiency-Based mostly Award” factor is paramount in understanding the worth and significance of the “Domino’s Pizza Rolex.” With out the efficiency standards, the watches would merely be branded merchandise, missing the intrinsic worth conferred by the achievement required to acquire them. This factor transforms the timepiece into a logo of dedication, onerous work, and success throughout the Domino’s Pizza ecosystem. Corporations can apply this incentive construction of their organizations. It might be a sensible implementation of a tailor-made compensation technique to advertise and incentivize increased ranges of efficiency. As an example, the usage of rewards can create a better success charge.
In abstract, the “Domino’s Pizza Rolex” is essentially an embodiment of a “Efficiency-Based mostly Award.” The watch’s worth stems not solely from its intrinsic horological value but in addition from its illustration of feat and dedication. Whereas challenges exist in quantifying the exact return on funding of such an incentive program, the Domino’s Rolex serves as a notable instance of utilizing luxurious objects to inspire and acknowledge superior efficiency inside a company setting. The effectiveness of utilizing efficiency based mostly compensation is an fascinating examine within the company world, as the perfect success of the corporate can come from the reward program.
8. Restricted Manufacturing Portions
The connection between “Restricted Manufacturing Portions” and the “Domino’s Pizza Rolex” is direct and causal. The variety of these watches produced was inherently restricted by the factors for achievement inside Domino’s incentive program and this system’s period. Solely workers and franchise homeowners who met particular, typically demanding, efficiency metrics certified for the award. Moreover, this system was not perpetual, present just for a finite interval, thus capping the full variety of watches distributed. The restricted quantity issued is the muse for its worth past what a daily Rolex may generate. For example, if Domino’s had continued this system indefinitely, distributing hundreds of watches yearly, the collectibility and secondary market worth would probably be considerably decrease on account of elevated availability. The sensible significance of this understanding is that the rarity, a direct results of restricted manufacturing, is a key issue driving the timepiece’s worth and enchantment amongst collectors.
The restricted manufacturing portions contribute to the “Domino’s Pizza Rolex’s” collectibility in a number of methods. Firstly, the shortage creates a better demand amongst collectors looking for distinctive or uncommon objects. Secondly, the low manufacturing numbers improve the watch’s perceived historic significance, remodeling it from a mere worker incentive right into a tangible piece of company historical past. Additional, monitoring and estimating the approximate variety of “Domino’s Pizza Rolexes” produced turns into a key focus for fans. This pursuit of knowledge mirrors the methodologies utilized in valuing different limited-edition collectibles. As an example, specialists use serial numbers and manufacturing years to infer the amount of a restricted set of cash or stamps.
In conclusion, the “Restricted Manufacturing Portions” are usually not merely a peripheral element however an intrinsic element of the “Domino’s Pizza Rolex’s” attract and worth. The relative shortage, stemming from particular efficiency standards and a finite manufacturing interval, essentially shapes its collectibility and enchantment amongst area of interest market collectors. A key problem lies in precisely figuring out the exact variety of watches produced, as official data are usually not publicly out there. However, recognizing the precept of restricted manufacturing is essential for understanding the financial and historic significance of this distinctive and unconventional company artifact.
Regularly Requested Questions In regards to the “Domino’s Pizza Rolex”
The next questions and solutions handle frequent inquiries and misconceptions surrounding the Rolex watches custom-made with the Domino’s Pizza brand.
Query 1: What precisely is a “Domino’s Pizza Rolex”?
It refers to a real Rolex watch, sometimes an Oyster Perpetual mannequin, that has been custom-made with the Domino’s Pizza brand. These watches have been awarded to long-serving workers and franchise homeowners who reached particular efficiency milestones.
Query 2: Had been these watches formally endorsed by Rolex?
No. These watches weren’t a collaboration between Rolex and Domino’s Pizza. Domino’s bought the Rolex watches after which had them custom-made with their brand.
Query 3: What Rolex fashions have been sometimes used for the Domino’s customization?
The most typical fashions have been the Rolex Air-King and the Date variant of the Oyster Perpetual. These fashions provided an acceptable floor for the applying of the Domino’s Pizza brand.
Query 4: How does the Domino’s brand impression the watch’s worth?
The presence of the brand can have a blended impact. Whereas some conventional Rolex collectors could view it as detracting from the watch’s worth, others, significantly these enthusiastic about company memorabilia or distinctive historic artifacts, could discover it interesting, probably rising its worth to this area of interest market.
Query 5: Are “Domino’s Pizza Rolex” watches uncommon?
Sure. Manufacturing numbers have been restricted because of the particular efficiency standards required to earn the watch and the restricted period of the motivation program. This shortage contributes to their collectibility.
Query 6: How can one authenticate a “Domino’s Pizza Rolex”?
Authentication requires cautious examination. Confirm the Rolex mannequin’s authenticity and search for constant software of the Domino’s brand. Authentic documentation, such because the field and papers explicitly referencing the award, offers robust proof of authenticity. Consulting with a good watch appraiser is really helpful.
The “Domino’s Pizza Rolex” represents a singular intersection of company incentives, luxurious branding, and historic collectibility. Understanding these elements is important when assessing its worth and significance.
The next sections will delve into assets for additional analysis.
Ideas Relating to the “Domino’s Pizza Rolex”
This part gives steering for collectors, researchers, and potential buyers enthusiastic about understanding and navigating the area of interest market surrounding the Domino’s Pizza Rolex.
Tip 1: Prioritize Authentication. As a result of worth of Rolex watches, guarantee any potential buy undergoes rigorous authentication. Confirm the serial quantity, motion, and case particulars towards identified Rolex specs. Study the Domino’s Pizza brand for consistency {and professional} software, as beginner modifications can diminish worth. Search knowledgeable opinions from respected watch authenticators.
Tip 2: Scrutinize Documentation. Authentic documentation, together with the Rolex field, papers, and any paperwork explicitly mentioning the Domino’s Pizza award, considerably enhances the watch’s worth and confirms its provenance. Confirm the dates and particulars on the documentation match the watch’s manufacturing interval and the motivation program timeline.
Tip 3: Analysis the Particular Mannequin. Determine the particular Rolex mannequin used for the Domino’s customization (sometimes Air-King or Date). Understanding the mannequin’s authentic specs and market worth offers a baseline for assessing the impression of the customization.
Tip 4: Assess Emblem Placement and High quality. Study the Domino’s Pizza brand’s placement, measurement, and high quality. Manufacturing unit customizations usually exhibit increased precision and sturdiness than aftermarket additions. Uneven software, fading, or injury to the brand can negatively impression the watch’s worth.
Tip 5: Take into account Market Tendencies. Monitor public sale outcomes, on-line marketplaces, and collector boards to gauge the present market demand and pricing for “Domino’s Pizza Rolex” watches. Market sentiment and collector curiosity can fluctuate, influencing valuation.
Tip 6: Perceive Collector Preferences. Acknowledge that the worth of a “Domino’s Pizza Rolex” is pushed by a distinct segment market. Recognize that collectors within the intersection of company historical past, branding, and horology worth these timepieces and should have a distinct appreciation for it.
Tip 7: Search Professional Appraisal. Acquire skilled value determinations from respected watch sellers or appraisers acquainted with each Rolex watches and company memorabilia. A certified appraiser can present an knowledgeable evaluation of the watch’s authenticity, situation, and market worth.
The following tips are supposed to supply a framework for knowledgeable decision-making throughout the specialised marketplace for Domino’s Pizza Rolex watches. Due diligence and knowledgeable session are important.
The next part will current conclusions about Domino’s Pizza Rolex.
Conclusion
The exploration of the “Domino’s Pizza Rolex” reveals a multifaceted intersection of company incentives, luxurious branding, and area of interest market collectibility. This examination has thought of its origins as a performance-based reward, its inherent connection to the Rolex Oyster Perpetual line, the impression of the Domino’s brand customization, and the dynamics governing its secondary market valuation. The restricted manufacturing portions, pushed by particular achievement standards and a finite incentive program period, contribute considerably to its present standing as a singular and sought-after artifact.
The convergence of those parts positions the “Domino’s Pizza Rolex” as greater than merely a custom-made timepiece. It serves as a tangible illustration of company historical past, model affiliation, and the advanced interaction between luxurious items and mass-market enterprises. Additional analysis into the long-term impression of such branding methods and the evolving dynamics of the company memorabilia market will proceed to make clear the enduring legacy of this uncommon horological phenomenon. Scrutiny concerning such branding might be crucial because the secondary market will increase in recognition.
